Carve Your Niche

Do you feel like your career is not progressing as quickly as you would like it to? You are not alone. Many talented people hit a bottleneck and become frustrated. They know that they have much more to offer, but somehow they think they do not have the opportunity that others seem to have.

When someone has the talent to significantly impact an organization and stays in the same stale position for years, it is often not a management failure. The key to career growth is somehow eluding them. If this situation applies to your situation or someone you know, I have some good news.

Marketers solved this problem years ago. They discovered that there are niche markets out there that remain relatively untapped by the big guys. These niche markets have huge potential for someone who wants to build a business.

Corey Rudl, an internet marketer whose success caught my eye several years ago, described a $100,000 business he had created. It was an internet site that sold Porsche insignias. It might have been a similar car, I don’t remember. People that own expensive cars often need to replace the insignias because they are stolen or get damaged. Corey worked hard to get a good price on these things. The dealers charged a fortune for them. He created a niche market that turned out to be quite lucrative. That was the start of his 40 million dollar empire.

Unfortunately Corey tragically died in a car crash last June. He was racing the car he loved, a Porsche, when the driver lost control. He was only 34, but his accomplishments were incredible.

Do you feel like you have something equivalent to a 40 million dollar empire trapped inside of you, but you are not able to give birth to it?

Take a look at your career. Have you carved your niche? If you know your strengths and find a niche in your company you can have a huge impact. Look for something that has been overlooked. There are hundreds if not thousands of problems that do not get solved everyday. Look for a problem that no one else is trying to solve and go after it!

Success is waiting for you.